I searched some shops for vintage overalls and I'm sure that the bibs of Clay Farmers is from JCPenney Big Mac. The Label reads Big Mac, Square Bak. Penneys. (3rd line "Penneys" in the 60s. Removed in the 70s). A 70s and 90s pair from that brand has a label on bib: 64% cotton and 36% polyester. An earlier series (40s 50s was Pay Day (instead of Big Mac) even longer rear pockets.
Note the red seams front and rear. Squared white label and squared diamond seams of the jeans. On front the hole above the bib "\".
Sears Roebuck has a similar front but different rear.
https://biboverallsfilms.blogspot.com/2011/01/clay-farmers.html
The time setting is probably at presence (mid/late 80s) despite the haircut of the boy and the 60s car. Mainly due to the men's haircut and tight jeans. I'm currently watching the full movie again. At the end there's a description about the 30 anniversary film restoration.
Some webfinds (some are taken from my blog)
https://www.pinterest.jp/pin/607634174747504945/
https://mtpleasantpioneer.blogspot.com/2016/10/when-did-boys-stop-wearing-bib-overalls.html
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